Bill Lansden, a veteran athletics administrator who spent nine years as an Associate Athletic Director leading the University of Memphis athletics development operation, joined the UAB staff as Senior Associate Athletic Director for External Affairs in July 2013.
Lansden oversees all external operations for the Blazers, including development, marketing, media relations, and ticketing for the Blazers' 18 intercollegiate sports. He also manages the Aspire and IMG groups.
Lansden served as the Associate Athletic Director for Development at Memphis from 2004-13. While in this role, he led the Tigers' capital campaigns, major and annual giving initiatives and helped Memphis set new records for fundraising. During his tenure, the Tigers' Scholarship Fund membership increased by 60 percent. He also directed the Athletics Capital Campaigns raising more than $25 million.
Prior to Memphis, Lansden spent two years (2002-04) as the Associate AD for External Operations at Middle Tennessee State University where he led the athletics development and marketing departments.
Lansden, a former four-year football letterwinner and team captain at Rhodes College in Memphis, was the marketing coordinator at the FedEx - St. Jude Classic from 2000-02, coordinating all corporate hospitality for the weeklong PGA Tour event, administering marketing and promotional campaigns for the tournament, as well as selling corporate sponsorships, and directing a dozen volunteer committees for the classic.
His first stint at the University of Memphis was from 1994-99 when he held the position of Director of Annual Giving and was responsible for management of annual renewal campaign membership, as well as all areas of annual giving, including cultivation and stewardship activities.
Lansden earned his Bachelor of Arts degree in business administration from Rhodes College in 1986 and his Master of Science degree in Sports Administration from Georgia State in 1993.
He and his wife, Blair, have twin daughters, Madeline and Delaney (8). Blair is a teacher at John Carroll Catholic High School in Birmingham.