Grand Initiative resulted in 55 percent increase in Blazer Boosters members.
Jan. 25, 2013
BIRMINGHAM, Ala. ----- On September 1, 2011, UAB Athletics and Blazer Boosters launched the Grand Initiative membership drive in an effort to increase the donor base from 567 to 1,000. When the Grand Initiative concluded on December 31, 2012, the Blazer Boosters membership had increased by 55 percent to 876 members.
"Although we did not reach our ambitious goal of 1,000 members, we are very excited about the growth of the donor base over the past 16 months," said Coleman Barnes, Associate Athletics Director for Development. "In 2012 alone, more than 300 new members joined Blazer Boosters, helping generate more than $200,000 in new revenue to support student-athlete scholarships."
Revenues to Blazer Boosters help offset more than $6.2 million in annual scholarship costs for UAB Athletics. "Not only did new donors step up and support Blazer student-athletes through a Blazer Boosters membership, 31% of active donors increased their giving, generating an additional $94,000 in revenues for scholarships," said Barnes.
To officially conclude the Grand Initiative, the Blazer Boosters staff hosted a student-athlete thank-a-thon the week of January 14-18. Sixty-two UAB student-athletes made more than 1,000 calls to active and lapsed donors to thank them for their support.
"The thank-a-thon served as a way for some of the young women and young men who benefit from this support to take the time out of their busy schedules to say thank you. Hopefully these calls went a long way towards letting each Blazer Boosters member know that their investment in UAB student-athletes counts," said Brad Hardekopf, Assistant Athletics Director for Development.
The 2013 giving year is underway and donors can renew or join by calling (205) 996-9969, emailing firstname.lastname@example.org, or by visiting blazerboosters.com. Memberships begin at $100 and payment plans are available within each level of giving.